Ok I confess that I really wanted to withhold my review of OntFront in hopes of adding the “OntFront Double Breasted Varsity Jacket” to my stockpile. From the look of it, it looks to be a fantastic tailored piece that will surely turn heads. To the lucky gent who finds this jacket fitting, may you live long and prosper. OntFront is an Amsterdam based label founded by Liza Koifman and Tomas Overtoom who decided to unite urban wear with a hint of Dutch “sidewalk tailoring”. Great idea? No. Grand idea? Yes! I was immediately taken aback while viewing the OntFront x Casio G-shock collaboration. I cheered, fist pumped and maybe occasionally drooled as I watched another urban wear revolution. The image Ontfront presents is evident and their attention to detail sets the brand apart. From the gold lining to the lapels, nothing seems over done. OntFront gives you both the glitz and the glamor with that trace of subtlety.
I’ve been a fan of “sidewalk tailoring” for sometime and both OntFront and a featured brand “Giaroye“continue to perfect this art. We are thrilled to have a brand as OntFront, as they present a casual solution to men seeking a fine balance between the realms of urban wear and custom tailoring.
There’s a new generation of men, pushing the revival of classic styles. OntFront; the bad boy and the gentleman. Tailored and streetwise. The Amsterdam based brand is founded by the passionate fashion entrepreneurs Liza Koifman and Tomas Overtoom, to contribute to the rapidly growing progress within men’s fashion.