As if we weren’t already sliding into our shoes every morning, Hickies is introduces a solution for our lackadaisical attitude towards bowing those strings. Offering the ability to transform just about any pair of shoes into a pair of slip-ons, this will truly shave off a few seconds through out your day. According to We Estimate That, You’ll Spend 10 Days of Your Life Putting on Shoes!
Hickies are a stretch-memory elastic lacing system system created by Mariquel & Gaston of New York. Spending seven years perfecting the idea, Gaston officially launched Hickies in 2011 and their Kickstarted their brand June 14, 2012. The concept behind Hickies is relativity simplistic in design, yet it’s an ingenious attempt to solve the everyday shoestring fiasco. So one question remains: Are you a Show-Off of a Color Freak?
We hated tying our shoes and we never liked the shoelace bows in our kicks. They break up the silhouette and lines of the footwear and they look funny. Have you noticed that all sneaker advertising shows them without the bows? Even in the stores. It’s because shoelace bows are not attractive.