It’s no secret that we’ve been fans of Jo Lackenby’s work since the launch of Envynde. Roughly a year later, Lackenby’s 2012 Fall/Winter collection is nothing short of fabulous.
I wanted to create a collection that pushed the boundaries of fashion, creating unusual pieces that people would treasure forever,” says Lackenby.
With this concept in mind, I founded my label, Jolaby, where all items are multi-wearable and transeasonal, only available in extremely limited numbers, and of the highest quality.
We believe in pushing the boundaries of emerging fashion, and in doing so remove the traditional restraints. Many of the garments within the Jolaby collections are down to the interpretation of the wearer; garments can be customised and worn in several different ways. I.e. garments can be accessorised and dressed up or alternatively can be dressed down for a more relaxed look. This is an important consideration when designing garments to suit our customer’s needs, wants and requirements.The Jolaby collection thrives on being multi-wearable, and highly versatile. Combining this with our un-conventional tailoring, has created a strong customer following of of people who love UK independent fashion.