As an Indie designer specializing in minimalistic designs, you may find yourself explaining the concept of “Plain is not boring”. Often overlooked and sometimes snubbed, the Percy Baxter label is determined to prove that simplicity isn’t so bad after all. Ben Peters of Percy Baxter strives to create a brand that confirms minimalism is great art. That every rip, hole and strike-through are added with reason and clear intent of the designer.
By distorting your senses, Percy Baxter captures your attention with the “one black sleeve”. It’s this illusion or distortion of reality that forces you to give the Percy Baxter Label a second look. Simple, subliminal and effective, Ben Peters confirms “Plain is not Boring”.