You could mix fashion with comfort and just stop there (Hey, it’s already a winning combo). But, what happens if you combine fashion with small scale organic farmers, handweavers in India and artisan manufactures in France? You get a product you can feel good about. You get a product that sells itself because consumers feel good about it. It doesn’t hurt that they’re pretty dang adorable. Watch this video about Alice & Whittles and let that good feeling wash over you.
Sofi and Nick of Alice & Whittles spent months in researching ways to create a line of espadrilles. They didn’t just research top color trends or scour expensive fashion forecasts. No – they researched all the way down to the very seeds used to grow the raw materials. Their passion is undeniably displayed in every pair.
New social enterprise launches a range of espadrilles using philanthropic business model
Geneva – March 5, 2013 – Alice & Whittles are crowd-funding their first line of espadrilles for
spring/summer 2013 on Kickstarter.com. Alice & Whittles offers a twist on the traditional French espadrille by using an ethical approach to produce the classically loved shoe. They are going back to basics; producing a simple shoe, made with respect.
The Alice & Whittles spring/summer 2013 collection includes bright colours, bold prints and
Alice & Whittles uses a unique business model to ensure ethical standards, supporting livelihoods, self-sufficiency and sustainability in the making of their espadrilles. Alice & Whittles avoids using exploitative middlemen and establishes direct relationships with small-scale organic farmers, handweavers and local NGOs in rural India to produce canvas for their espadrilles. The canvas is purchased at fair prices while sustainable development in the region is supported through local NGOs. The canvas is then sent to France where artisan manufacturers hand-craft the final espadrille – preserving traditional means of production and ensuring the highest standards of quality are met. This business model ensures that everyone who has a hand in making the espadrilles benefits.
“By knowing the history behind everyday products, we believe consumers can be a positive force in support of livelihoods, self-determination and human betterment,” said Nicholas Horekens, Co-Founder of Alice & Whittles.
In an effort to address the widening gap between developed countries and the global south, cofounders Sofi Khwaja and Nicholas Horekens, have utilised their international experience in the humanitarian sector, to create a sustainable and profitable means of manufacturing their products. Alice & Whittles is a company that will make a difference, one step at a time. Be the first to pre-order your espadrilles for spring on Kickstarter.com (http://tinyurl.com/anvdydc).
Media contact: Nicholas Horekens
Phone Number: +41 76 464 2264
E-mail Address: Nicholas@aliceandwhittles.com