Barely Broke Intellects is easily one of the sickest Independent labels I’ve seen to date. Tagged with a familiar phrase “Time is Money” , Barley Broke Intellects candidly reminds us of the importance of our time and the extent in which we apply this idiom. Founded in 2007 by designer Rick Montano, BBI is a line created to cater to an enlightened middle class individual who aspires for quality urban clothing that doesn’t leave them utterly broke. From fitted caps to varsity jackets, BBI continues to churn out quality urban garment that are well worthy of being placed on your radar.
Through our thoughtful and quality clothing, we aim to stimulate minds and hearts by incorporating our roots and art from a ‘not filthy rich, but barely broke’ upbringing and standpoint. This new realm of fashion is no longer just an outlet for clothes to be seen and/or worn. It’s a lifestyle. It’s a movement. We walk around in style while still being conscious of the world and the society we live in. At the end of the day, as long as we still have our form of intellectual thinking, we are Barely Broke Intellects.
We are not your average Intellects. In fact, we are Barely Broke, albeit economically and consciously. We are a clothing company based out of Southern California. Each garment is styled for individual representation regardless of ethnicity, race, cred, gender, or socio economical status. Simply, we intend to put forth conceptual pieces with deep meanings deemed to bridge the elements of street and prestige. We want all our customers to weather any storm, therefore, with life being a hustle, it is highly recommended to dress accordingly.
Find more of Barley Broke Intellects at: www.repbbi.com