Jay and Chris are literally going for broke with their latest brain child “Broek”. Sick of the humdrum denim market, Jay and Chris have ventured out to create a pair of functional bottoms that possess the comfort and style of a pair of slacks.
It all started with a desire to come up with a better fitting jean, but along the way we noticed something. What would you wear when jeans weren’t really appropriate, or you just wanted something different? Dress pants? No, 5 days a week at the office was enough. Chinos? No way, most shoelaces have more style then chinos. Cargo pants? Really? So, what was there then? There really wasn’t a viable alternative.
Born out of this void between jeans and pants, we found an opportunity, a hole that desperately needed to be filled. With this new mission we set off to create something new, but yet familiar. It feels like your old, favorite pair of jeans, but with the look of an awesome pair of pants.
Wait, is that a pocket for you smart phone? You bet your sweet bippy it is! Now let me begin by stating that Broek’s will fit most regular sized smart phones. If you happen to be an owner of a phablet (as myself) I think it’s safe to say that we will have to resort to plan B; the main pocket.
Broek is making the fashion world a better place by saving you from cutting in those not-so trendy homemade slits.
Broek’s proprietary wedge cut bottom let you have the style of a longer cut without all that pesky fraying.