Lately I have been trying to think of ways to make more money doing what I love. That prompted some research on licensing; as in licensing your artwork. Chances are if you are an artist you have contemplated how to take your art from the studio to the public. Basically the re-occurring theme is that licensing your art is “working smarter not harder.” For an artist this is where the money is. Read on! You might find that this is the missing link for you.
One blog I found helpful was – What to Charge for Art Licensing – Royalties Advances and Flat Fees. This was AWESOME because it really breaks down how much you should be charging so that it’s a win win for both sides. Another very compelling article she composed called – Work Smarter, Not Harder – Licensing your Art 101 – breaks down the licensing process a step farther. Maria Brophy is the author of this blog. She helped her own husband take his art to the next level through licensing, so she might know a thing or two. Basically if you do not have time to read these articles right now here’s the nitty gritty of what I learned:
1. Study up on Licensing: Check out http://www.jnetsmith.com/index.cfm, and read Licensing Art and Design: A Professional’s Guide to Licensing and Royalty Agreementsby Caryn R. Leland
2. Research who you would like to license to and create a strong collection for them to pick from.
3. Companies are only interested in artwork that is going to help them sell more products. So bring your A game!
4. Licensing allows you to be paid when people use your work.
5. Once your artwork is copyrighted you can pitch it to any company and get paid for it every time it is used! SCORE!
Mary Winkler once an indie designer made the jump into mass production when she began licensing her artwork to Apparel Dynasty. Making the transition from being an artist in your own mind to having your art proudly displayed on a public platform… well it’s kind of a big deal! Her incredible imagination cranks out a variety of artwork favoring: pop art, punk rock, whimsical, fanciful, sci fi and even styles bordering the popular Japanese style Harajuku.
Take a look below at how some of Mary Winkler’s art is used on profitable products:
Mary Winkler’s makes an ordinary platform pump special. Her art takes a plain t-shirt and makes it fashion forward. The real point here is that Acryilicana is making Mary Winkler money; it’s not just a pile in the corner of her studio. Mary has the most unique way injecting life into products and this is what companies look for when choosing artists.
The whole concept of licensing is new and fascinating to me. I would love to hear your your thoughts and comments on your success stories or road bumps you’ve experienced on this subject. Until next time… Ciao!